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"Public Relations" is the season premiere of the fourth season of the American television drama series ''Mad Men'', and the 40th overall episode of the series. It was written by series creator and executive producer Matthew Weiner, and directed by Phil Abraham. It originally aired on AMC in the United States on July 25, 2010. The episode takes place in November 1964, as the advertisement agency Sterling Cooper Draper Pryce has just started up, and Don Draper (Jon Hamm) is struggling with his divorce. The agency partners are concerned about the narrow breadth of their client base, which is not helped by Don coming across as less than sympathetic in an interview with a trade magazine. Peggy Olson (Elisabeth Moss) attempts a viral marketing stunt to bring back a disgruntled client, with unexpected repercussions. Meanwhile, Don's ex-wife Betty (January Jones) is struggling to fit in with her new family, and Don encounters problems in his romantic life. "Public Relations" was heavily promoted in the weeks leading up to its airing, with an endorsement by President Obama and product tie-in by Mattel toys helping with publicity. Weiner expressed displeasure with what he considered a media revelation of plot details, though other journalists called his objections unwarranted. "Public Relations" was critically acclaimed by television critics, who expressed that the series returned to form. Upon airing, the episode was viewed by 2.92 million viewers and attained a 0.9 rating in the 18-49 demographic, according to Nielsen ratings. ==Plot== Don Draper (Jon Hamm) is being interviewed by a reporter from ''Advertising Age'' and declines to speak about his personal life. As a result, he comes across as arrogant and a cipher in the published story, a fact that senior partners Roger Sterling (John Slattery) and Bert Cooper (Robert Morse) lament. The effects of the bad publicity is brought home just after Harry Crane (Rich Sommer) has sold a Jai Alai special to ABC, but it must be pulled because the client, Pete Campbell's (Vincent Kartheiser) college friend, Horace Cook Jr., nicknamed "Ho Ho", fires the agency because Draper did not mention the client in his interview. Because of the agency's narrow client base, the loss is financially detrimental. Bert suggests Draper do an interview with ''The Wall Street Journal'' to make amends, but Don demurs. Later, Peggy Olson (Elisabeth Moss) comes up with an idea to regain the Sugarberry Ham account. She hires two actresses to fight over a ham in a grocery store. The plan goes awry when the fight turns real and one of the women sues the other for assault, and Peggy has to ask Don for bail and hush money. Don Draper disapproves of the stunt (which was carried out behind his back), but Peggy points out that they did retain the account. Don settles in as a bachelor after last season's divorce from his wife Betty (January Jones). Roger sets him up on a date with a friend of his wife Jane. After the date, Bethany expresses interest in seeing Draper again but rejects his sexual advances. On Thanksgiving Day, Don spends time with a prostitute, and Betty has problems fitting in with the family of her new husband Henry (Christopher Stanley). At Thanksgiving dinner with his family, Betty's daughter Sally (Kiernan Shipka) makes a scene when she complains about the food. Henry's mother later privately expresses displeasure with her son's new wife, observing that her children are clearly scared of her. The next day, Draper picks up his two oldest children for an overnight visit, and Don is disappointed he can't see baby Gene, whom Betty sent to Carla's. Betty curtly tells Don to have the kids back by 9. When he returns the next evening, the house is empty and he has to wait for Betty and Henry to come back. When they return, at 10:30 pm, an argument ensues about the house; Don angrily reminds them they were supposed to be out a month ago, and to either buy him out, pay him rent, or leave. A minor argument later sparks between Henry and Betty, when Henry agrees with Don's point. Betty stubbornly reiterates that they will leave on her time, not Don's. A different client, Jantzen swimwear, asks for help to maintain a family-friendly image in a field where bikinis are becoming more common and more revealing. Don Draper tries to sell a pitch wherein the model's breasts are covered by the slogan, "So well built, we can't show you the second floor". The Jantzen representatives reject the ad as overly risque, and Draper - exasperated by the clients' refusal to acknowledge a changing culture and the realities of their business - ends up throwing the men out of the meeting room. As they leave, he finally agrees to do the interview with ''The Wall Street Journal''. As the episode ends, Don is seen telling the journalist the swashbuckling story of how he instigated the formation of SCDP by having Lane Pryce fire them. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Public Relations (Mad Men)」の詳細全文を読む スポンサード リンク
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